$100M+ in ad spend managed  ·  100+ brands scaled  ·  5x average ROAS
For ambitious ecommerce brands

Ecommerce Marketing Agency for DTC & Online Stores

You have a product people love and real sales, but scaling profitably feels like guesswork. AdBreakers is the ecommerce marketing agency that turns your online store into a predictable, profitable growth machine on Meta.

We run ads on Facebook Instagram Meta
John Portalios and Anti Toska, the AdBreakers founders
7x ROAS
+312% revenue

Brands we have scaled

The Fidget Game Hyperloq Kushae EVY Technology Bird Street Bistro Project Life Kalliope Bubbles Atom Label Smartfits
Growth for online stores

The best ecommerce marketing agency in the world for your ecommerce brand

From your first $10k month to 8 figures, we run the paid social, creative and conversion systems that grow direct-to-consumer brands. We obsess over blended ROAS, AOV and contribution margin, not vanity metrics, so every dollar you spend on Facebook and Instagram comes back with more. If you sell physical products online, this is the team that scales you without torching your margins.
$100M+
Ad spend managed
100+
Brands scaled
5x
Average ROAS
8-figure
Brands scaled
Why AdBreakers

Built for ecommerce, by operators

Most agencies hand your account to a junior and disappear. We do not. You work directly with operators who have spent $100M+ scaling brands like yours.

Built by ecommerce operators

We have built and scaled our own 7-figure DTC brands, so we manage your store budget like owners.

Profit-first, not ROAS theatre

Blended ROAS, MER, CAC and AOV. We scale what is actually profitable for your store, not vanity dashboards.

Creative that sells products

Thumb-stopping UGC, statics and video built specifically to sell physical products on Meta.

What we do

Everything your store needs to scale

A complete ecommerce growth system: paid social, creative and conversion, under one roof.

DTC Paid Media

Full-funnel Meta ads for online stores.

  • Facebook and Instagram ads
  • Advantage+ Shopping campaigns
  • Catalog and DPA retargeting
  • Profitable budget scaling

Product Creative & UGC

Creative that makes people buy.

  • UGC creators and video ads
  • Scroll-stopping statics
  • Offer and angle testing
  • Creative refresh system

CRO & Retention

More revenue from the same traffic.

  • Landing-page CRO
  • AOV and bundle strategy
  • Email and SMS flows
  • Server-side tracking (CAPI)
Proof, not promises

Real results from real stores

A snapshot of the campaign performance we build for ecommerce clients.

Women's Lingerie Brand

Scaled from break-even to a consistent 5x return while keeping acquisition costs low through tight creative testing and a clean funnel structure.

$50K
Ad spend
5.2x
ROAS
$27
CAC
business.facebook.com/adsmanager
CampaignSpendPurchasesROAS
Prospecting, Broad$26,8009804.7
Advantage+ Shopping$13,9005605.4
Retargeting, 7d$9,3003116.8
Total$50,0001,8515.2

Supplements Brand

Scaled a subscription supplement brand to a 7x blended return by combining strong offers, UGC creative and a retention-focused funnel.

$50K
Ad spend
7.1x
ROAS
$29
CAC
business.facebook.com/adsmanager
CampaignSpendPurchasesROAS
Prospecting, Broad$24,0007606.2
Advantage+ Shopping$16,0005807.4
Retargeting, 14d$10,0003889.1
Total$50,0001,7287.1

Tech & Gadget Brand

Launched a low-cost gadget with aggressive creative volume, hitting a $4.71 cost per acquisition and a 3x return on a lean budget.

$20K
Ad spend
3.1x
ROAS
$4.71
CAC
business.facebook.com/adsmanager
CampaignSpendPurchasesROAS
Prospecting, Broad$11,8002,3802.8
Advantage+ Shopping$5,6001,2903.2
Retargeting, 7d$2,6005764.6
Total$20,0004,2463.1

Women's Fashion Brand

Rebuilt the account structure and creative strategy for a European fashion label, driving a steady 4x ROAS at scale across cold and retargeting audiences.

€30K
Ad spend
4.1x
ROAS
€68
CAC
business.facebook.com/adsmanager
CampaignSpendPurchasesROAS
Prospecting, Broad€17,2002323.6
Advantage+ Shopping€8,4001344.4
Retargeting, 7d€4,400756.1
Total€30,0004414.1

Straight from the ad accounts

Real screenshots, pulled straight from client Ads Manager accounts.

business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
business.facebook.com/adsmanager
Client ad account results in Meta Ads Manager
Meet your partners

The people running your ads

No hand-offs. No juniors. You work directly with the founders who have spent $100M+ scaling brands.

John Portalios speaking at TEDx
TEDx Speaker

John Portalios

7-Figure Ecommerce Owner & TEDx Speaker

John has built and scaled multiple 7 and 8-figure ecommerce brands on Meta and personally manages 50+ ad accounts. He shares the playbook behind it from the TEDx stage.

Top Rated Plus on Upwork

Anti Toska

Meta Ads Expert · 100% Job Success on Upwork

8+ years running Meta and Google ads with a perfect 100% Job Success score and Top Rated Plus status on Upwork. Anti has scaled brands like The Fidget Game from the ground up.

Anti Toska Upwork profile: 100% Job Success, Top Rated Plus
Rated 4.9/5 by 100+ clients

Brands love working with us

Real founders, real results. Here is what they say after scaling with AdBreakers.

Michael Gallagher
Michael GallagherCEO, Rituil
0 to 3x ROAS
★★★★★

"In just two weeks, they took my ads from zero to a 3x ROAS. They instantly understood my brand's voice and delivered. Thank you guys!"

Brandi Dugal
Brandi DugalCEO, The Fidget Game
3x sales
★★★★★

"In just 3 months working together, my sales tripled, even before the Shark Tank episode aired. The results speak for themselves."

Thanasis Giannakelis
Thanasis GiannakelisCEO, Hyperloq
2 to 9x ROAS
★★★★★

"ROAS jumped from 2 to 9 in just a week. After Dragons' Den aired, we scaled fast while keeping the same insane performance."

Sanad
SanadOwner, Xenia Beauty
Beauty brand
★★★★★

"They delivered for our beauty brand in just three months. Their expert campaign structuring was key to our success, especially at the start."

Jesse Quintero
Jesse QuinteroFounder
~3x in 2 months
★★★★★

"Working with them has been excellent. My business almost doubled the first month, and nearly tripled the second. Highly recommend their expertise."

Chris Alcalde
Chris AlcaldeFounder, Bird Street Bistro
Scaled from day 1
★★★★★

"They've been with us since the early days of Bird Street Bistro. They're the only ones who truly managed to scale our business effectively."

Mike Ye
Mike YeFounder
Sharp strategy
★★★★★

"John truly understands Facebook's algorithm. Great communication, sharp strategy, and noticeable performance improvement."

Miran Antamian
Miran AntamianCEO
Lower CAC
★★★★★

"They've been incredible partners. They helped us lower our Meta customer acquisition costs and always communicate clearly and promptly."

Sophia O'Connell
Sophia O'ConnellPresident
More traffic
★★★★★

"They genuinely care about results. They guided me step by step, improved my website traffic, and our ads are already showing amazing results."

Video testimonials

Hear it straight from our clients

Real founders, on camera, sharing what scaling with AdBreakers did for their business.

Brandi DugalThe Fidget Game
Michael GallagherRituil
Crystal BennettMatzo Project
Debra BernierShaping Spirit
Jesse QuinteroFounder
Verified clientEcommerce brand
Verified clientEcommerce brand
Verified clientEcommerce brand
eCommerce podcast hosts

The AdBreakers Podcast

Portalios and Toska on entrepreneurship, ecommerce and the strategies behind scaling brands. 30+ episodes on YouTube.

Daily on Instagram

Daily Meta & ecommerce tips

We post actionable Facebook ads and ecommerce growth tips every single day. Follow along.

John Roas Instagram avatar
@johnroas
4,534 followers · John Roas
Follow
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Latest posts from @johnroas. For a live auto-updating feed, connect an Instagram widget (Behold or Elfsight).

How it works

From audit to scale in 4 steps

1

Free audit

We dig into your store, funnel and creative to find exactly where revenue is leaking.

2

Custom strategy

A profit-first plan built around your margins, AOV and goals, not a template.

3

Launch & optimize

We build, launch and optimize daily, testing creative and audiences relentlessly.

4

Scale

Once we hit profitable returns, we scale spend while protecting your ROAS.

FAQ

Questions, answered

How much does an ecommerce marketing agency cost?
It depends on your ad spend and goals. We charge a transparent management fee (sometimes with a performance component) and never lock you into long contracts. Book a free call for a quote tailored to your store.
What ROAS can I expect for my store?
Our ecommerce clients average a 5x return, with several past 7x. It depends on your margins, AOV and offer, so we only take on stores we are confident we can scale profitably.
What ecommerce platforms do you work with?
All of them: Shopify, WooCommerce, custom builds and more. We set up clean conversion tracking (Conversions API), Advantage+ Shopping campaigns, catalog retargeting and landing-page CRO for your store.
Will you handle creative too?
Absolutely. We produce UGC, video and static ads in-house and test angles constantly. Creative is the number one lever for ecommerce performance on Meta.
How quickly will I see results?
Many clients see meaningful movement within 2 to 4 weeks. One went from a 2x to a 9x ROAS in a single week. We move fast but build for long-term scale.
Get started

Book your free strategy call

No commitment. We will audit your store and show you exactly where the growth is hiding.

Prefer to reach out directly? Email info@adbreakers.com or call +1 365-513-9092