Over 100M+ ad spent on Meta

We are
Shopify Ecommerce Marketing Agency
for DTC & Online Stores

We turn your ad spend into predictable, profitable growth. Performance-driven Meta campaigns that actually convert.

We run ads on Facebook Instagram Google TikTok
John Portalios and Anti Toska, the AdBreakers founders
7x ROAS
+312% revenue
Brands we have scaled
The Fidget Game Hyperloq Kushae EVY Technology Bird Street Bistro Project Life Kalliope Bubbles Atom Label Smartfits Wabi Beauty P for Pelion Ferro Watches GrappleGuard Kleed
$100M+
Ad spend managed
100+
Brands scaled
5x
Average ROAS
8-figure
Brands scaled
Why AdBreakers

Built for ecommerce, by operators

Most agencies hand your account to a junior and disappear. We do not. You work directly with operators who have spent $100M+ scaling brands like yours.

Built by ecommerce operators

We have built and scaled our own 7-figure DTC brands, so we manage your store budget like owners.

Profit-first, not ROAS theatre

Blended ROAS, MER, CAC and AOV. We scale what is actually profitable for your store, not vanity dashboards.

Creative that sells products

Thumb-stopping UGC, statics and video built specifically to sell physical products on Meta.

Hi, we are AdBreakers

What makes us different

Agencies sell you the A team, then the B team runs your account. Our answer: the founders and our Claude, trained on everything we learned managing $100M+. Together we do the work of ten. You talk to the founders. You get agency output.

We like managing ads. It is what gets us out of bed every morning. Well... that and the paycheck :)

John Portalios speaking on stage beside a Meta and Claude banner
Us, Meta, and our Claude

We do the ads. You talk to us

The founders are the people inside your account, every day. No account managers, never outsourced.

Our Claude does the work of ten

Campaign management, ad creation, copy, analysis. Our Claude runs the heavy lifting while we make the calls.

Meta

Trained by us, on Meta only

We built its skills from $100M+ of our own media buying. Facebook and Instagram, all day.

Shopify

Specialized in Shopify brands

We grow Shopify stores. Product pages, offers, AOV, LTV, we speak your stack natively.

What we do

Everything your store needs to scale

A complete ecommerce growth system: paid social, creative and conversion, under one roof.

DTC Paid Media

Full-funnel Meta ads for online stores.

  • Facebook and Instagram ads
  • Advantage+ Shopping campaigns
  • Catalog and DPA retargeting
  • Profitable budget scaling

Product Creative & UGC

Creative that makes people buy.

  • UGC creators and video ads
  • Scroll-stopping statics
  • Offer and angle testing
  • Creative refresh system

CRO & Retention

More revenue from the same traffic.

  • Landing-page CRO
  • AOV and bundle strategy
  • Email and SMS flows
  • Server-side tracking (CAPI)
Real results

Recent projects

Real numbers, straight from client Ads Manager accounts. Hover any screenshot to zoom in.

E-Commerce

Case Study #1

Amount spent$166,931
ROAS7.73
PeriodJanuary 2026
business.facebook.com/adsmanager
Case study 1, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size
E-Commerce

Case Study #2

Amount spent$457,723
ROAS2.75
PeriodDecember 2025
business.facebook.com/adsmanager
Case study 2, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size
E-Commerce

Case Study #3

Amount spent€66,954
ROAS3.94
PeriodJanuary 2026
business.facebook.com/adsmanager
Case study 3, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size
E-Commerce

Case Study #4

Amount spent$16,664
ROAS2.44
PeriodFebruary 2026
business.facebook.com/adsmanager
Case study 4, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size
Scale

Case Study #5

Amount spent$801,611
ROAS1.67
PeriodAugust 2025
business.facebook.com/adsmanager
Case study 5, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size
Scale

Case Study #6

Amount spent$638,793
ROAS1.71
PeriodJune 2025
business.facebook.com/adsmanager
Case study 6, Meta Ads Manager results
Hover to zoom, move your cursor to exploreTap to open full size

Want results like these in your account?

Book a free strategy call and we will show you exactly where the growth is hiding. No guesswork, no commitment.

Get My Free Growth Plan
Our own ad format

UGC native ads. We were the first.

Our own ad type: one phone-camera photo and a first-person story that reads like a real customer post. It disappears into the feed, earns the read, and converts.

You are not just hiring a Meta ads agency. You are hiring the founders and our Claude. Together we write, design and test hundreds of these ads. Most agencies ship 4 creatives a month. We ship variations until the account finds a winner.

Easy Profit Game
Easy Profit Game
Sponsored ·
We almost bought the same old board game again. See more
Easy Profit Game UGC native ad4.10x ROAS
28761 comments · 18 shares
P for Pelion
P for Pelion
Sponsored ·
I am not a supplements person, but this one won me over. See more
P for Pelion UGC native ad10.72x ROAS
31874 comments · 21 shares
Vita-Fem
Vita-Fem
Sponsored ·
If you are a woman over 35 and you feel like your own body became a stranger overnight… See more
Vita-Fem UGC native ad11.10x ROAS
604152 comments · 57 shares
WABI Beauty
WABI Beauty
Sponsored ·
I have sensitive eyes and I wear contact lenses, so mascara was always a nightmare. See more
WABI Beauty UGC native ad3.75x ROAS
35688 comments · 25 shares
P for Pelion
P for Pelion
Sponsored ·
I have not touched foundation in weeks and honestly, I have not missed it at all. See more
P for Pelion UGC native ad5.45x ROAS
26459 comments · 17 shares
Emma Davis
Emma Davis
Sponsored ·
The first time I handed her something to read she rolled her eyes so hard… See more
Emma Davis UGC native ad7.59x ROAS
512128 comments · 46 shares
P for Pelion
P for Pelion
Sponsored ·
If there was one thing that made me uncomfortable every summer, it was not the heat. See more
P for Pelion UGC native ad5.09x ROAS
19743 comments · 12 shares
MoonLash
MoonLash
Sponsored ·
If you want your lashes to stay short and weak, this little bottle is NOT for you. See more
MoonLash UGC native ad7.30x ROAS
38994 comments · 31 shares
WABI Beauty
WABI Beauty
Sponsored ·
I got tired of putting on the same black eyeliner every single day. See more
WABI Beauty UGC native ad2.95x ROAS
22351 comments · 14 shares
S1ck
S1ck
Sponsored ·
I am 44 and I had basically given up on anyone noticing how I smell. See more
S1ck UGC native ad5.02x ROAS
43197 comments · 34 shares

Copy shortened for display. The real ads run 200+ words, and that is exactly why they work.

Want ads like these running in your account?

Book a call
Meet your partners

The people running your ads

No hand-offs. No juniors. You work directly with the founders who have spent $100M+ scaling brands.

John Portalios speaking at TEDx
TEDx Speaker

John Portalios

7-Figure Ecommerce Owner & TEDx Speaker

John has built and scaled multiple 7 and 8-figure ecommerce brands on Meta and personally manages 50+ ad accounts. He shares the playbook behind it from the TEDx stage.

Top Rated Plus on Upwork

Anti Toska

Meta Ads Expert · 100% Job Success on Upwork

8+ years running Meta and Google ads with a perfect 100% Job Success score and Top Rated Plus status on Upwork. Anti has scaled brands like The Fidget Game from the ground up.

Anti Toska Upwork profile: 100% Job Success, Top Rated Plus
Rated 4.9/5 by 100+ clients

People who trust us

Real founders, real results. Here is what they say after scaling with AdBreakers.

Michael Gallagher
Michael GallagherCEO, Rituil
0 to 3x ROAS
★★★★★

"In just two weeks, they took my ads from zero to a 3x ROAS. They instantly understood my brand's voice and delivered. Thank you guys!"

Brandi Dugal
Brandi DugalCEO, The Fidget Game
3x sales
★★★★★

"In just 3 months working together, my sales tripled, even before the Shark Tank episode aired. The results speak for themselves."

Thanasis Giannakelis
Thanasis GiannakelisCEO, Hyperloq
2 to 9x ROAS
★★★★★

"ROAS jumped from 2 to 9 in just a week. After Dragons' Den aired, we scaled fast while keeping the same insane performance."

Sanad
SanadOwner, Xenia Beauty
Beauty brand
★★★★★

"They delivered for our beauty brand in just three months. Their expert campaign structuring was key to our success, especially at the start."

Jesse Quintero
Jesse QuinteroFounder
~3x in 2 months
★★★★★

"Working with them has been excellent. My business almost doubled the first month, and nearly tripled the second. Highly recommend their expertise."

Chris Alcalde
Chris AlcaldeFounder, Bird Street Bistro
Scaled from day 1
★★★★★

"They've been with us since the early days of Bird Street Bistro. They're the only ones who truly managed to scale our business effectively."

Mike Ye
Mike YeFounder
Sharp strategy
★★★★★

"John truly understands Facebook's algorithm. Great communication, sharp strategy, and noticeable performance improvement."

Miran Antamian
Miran AntamianCEO
Lower CAC
★★★★★

"They've been incredible partners. They helped us lower our Meta customer acquisition costs and always communicate clearly and promptly."

Sophia O'Connell
Sophia O'ConnellPresident
More traffic
★★★★★

"They genuinely care about results. They guided me step by step, improved my website traffic, and our ads are already showing amazing results."

Video testimonials

Hear it straight from the founders

Real founders, on camera, sharing what happened after we scaled their ads.

Brandi DugalThe Fidget Game
Michael GallagherRituil
Crystal BennettMatzo Project
Debra BernierShaping Spirit
Jesse QuinteroFounder
Verified clientEcommerce brand
Verified clientEcommerce brand
Verified clientEcommerce brand
Chris AlcaldeBird Street Bistro
AGMusic promo brand
JeffGrappleGuard
SotirisPetit-o

Ready to scale profitably?

Join the 100+ ecommerce brands we have helped grow. Free audit, a real plan, zero pressure.

Book My Free Strategy Call
eCommerce podcast hosts

The AdBreakers Podcast

Portalios and Toska on entrepreneurship, ecommerce and the strategies behind scaling brands. 30+ episodes on YouTube.

Daily on Instagram

We practice what we preach

Daily Meta ads and ecommerce breakdowns, in public. Come see how we think before you ever pay us.

English account
@johnroas
@johnroas
4,534
Followers

Daily Meta ads and ecommerce breakdowns, in English. The exact plays we run for clients.

Follow
Greek account
@jportalios
@jportalios
39,573
Followers

Known in Greece: the Smartfits journey, the Dragons' Den pitch and the TEDx talk, documented for 40,000 people.

Follow
Click the card behind to flip accounts
Latest from @johnroas scroll right →

44,000+ combined followers across both accounts

How it works

From audit to scale in 4 steps

1

Free audit

We dig into your store, funnel and creative to find exactly where revenue is leaking.

2

Custom strategy

A profit-first plan built around your margins, AOV and goals, not a template.

3

Launch & optimize

We build, launch and optimize daily, testing creative and audiences relentlessly.

4

Scale

Once we hit profitable returns, we scale spend while protecting your ROAS.

FAQ

Questions, answered

How much does an ecommerce marketing agency cost?
It depends on your ad spend and goals. We charge a transparent management fee (sometimes with a performance component) and never lock you into long contracts. Book a free call for a quote tailored to your store.
What ROAS can I expect for my store?
Our ecommerce clients average a 5x return, with several past 7x. It depends on your margins, AOV and offer, so we only take on stores we are confident we can scale profitably.
What ecommerce platforms do you work with?
All of them: Shopify, WooCommerce, custom builds and more. We set up clean conversion tracking (Conversions API), Advantage+ Shopping campaigns, catalog retargeting and landing-page CRO for your store.
Will you handle creative too?
Absolutely. We produce UGC, video and static ads in-house and test angles constantly. Creative is the number one lever for ecommerce performance on Meta.
How quickly will I see results?
Many clients see meaningful movement within 2 to 4 weeks. One went from a 2x to a 9x ROAS in a single week. We move fast but build for long-term scale.
Straight talk

What we promise

Anti Toska, AdBreakers co-founder

We can't promise you...

  • Overnight success.
  • That you will become a millionaire.
  • That every single month will be profitable.

What we can promise

  • Being the best at what we do.
  • Being straightforward with you, always.
  • Spending your money like it is our own.

Gambling it... just kidding :)

John Portalios, AdBreakers co-founder

Are your Meta ads in the wrong hands?

Let's find out in one call. No pitch deck, no juniors. Just the founders, your numbers, and a straight answer. Pick your monthly spend below, it takes one click.

Step 1 of 2
How much did you spend on Meta ads last month? (roughly)
Monthly Meta spend:
Step 2 of 2 · Pick your time

Pick a time that works for you. The call is free.

Prefer to reach out directly? Email info@adbreakers.com or call +1 365-513-9092

Meta Ads Manager results, full size
Pinch to zoom, drag to explore